TIRUN Travel Marketing to Tap Wedding and Mice Market

TIRUN Travel Marketing, India representative for Royal Caribbean Cruises Ltd., is set to tap into the wedding and MICE market, targeting tier-two cities.

Market Overview

The company represents three cruise brands: Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises, holding 40% of the current market share.

The award-winning cruise ship Spectrum of the Seas will debut in April 2019 in Barcelona and continue its Global Odyssey to Singapore and Shanghai, covering 13 countries.

Capacity & Destinations

Spectrum of the Seas, part of the Quantum Ultra Class, accommodates 5,622 guests and is 1,139 feet long, surpassing sister ships Quantum and Ovation of the Seas. Asia remains the leading destination market, with Singapore contributing approximately 65%, America 15%, Europe 15%, and other destinations like Antarctica and Australia 5%.

Indian Customer Trends

Demand from Indian customers is rising year-on-year. Deployment near home ports like Singapore has increased to meet this demand.