Navigating New Waters: How to get Gen Z to set sail on cruises?

Today's young travelers, especially millennials and Gen Z, are well-informed and value experiences that match their mindset, says Varun Chadha, CEO, Tirun Travel Marketing.

"We focus on providing access to experiences they truly seek — from high-energy adventures and culturally immersive activities to luxury escapes and expeditions to remote destinations. Our strategy is digital-first and insight-led, targeting audiences through social media with content tailored to their interests."

Upcoming Diwali Sailing: Ovation of the Seas

Tirun's upcoming Diwali sailing on 27 October 2025 includes a 'Glo-cal' celebration featuring a performance by Hari and Sukhmani, blending contemporary and folk music to resonate with Gen Z and millennials. This is paired with an Indian street food party and garba night.

With new ships launching each year, like Star of the Seas and Celebrity Xcel, travelers always have something new to look forward to.