Patience is virtue: How Varun Chadha deals with a difficult situation

Difficult situations test both individuals and teams, revealing character and resilience. Acknowledging mistakes and learning from them is crucial. Sometimes challenges occur despite no lapse, and in those cases, patience is the key.

Gen Z and Sustainability

For India's Gen Z, eco-consciousness is no longer optional—it's the benchmark. According to the ET Snapchat Gen Z Index, 86% of young Indians aged 18–28 value brands that actively demonstrate environmental responsibility. Furthermore:

• 85% are willing to pay more for environmentally friendly products.
• 91% invest time and money in causes they support.
• 89% actively seek ethically sourced, sustainable brands.

This demonstrates how personal values now shape Gen Z's consumer behaviour, making sustainability a core decision factor.

Practical Implications

Brands are expected to "walk the talk." Consumers filter purchases through a sustainability lens, seeking climate clarity, authenticity, and social responsibility. Those that fail to deliver risk losing loyalty.

Surveys across metro cities and tier-1 towns show that environmental responsibility is now central to Gen Z's engagement and brand choices.