Our focus is on clearly communicating what guests get for every rupee they spend on the cruises

The recently refurbished Celebrity Millennium showcases how global cruise experiences are being adapted for Indian travellers, says Varun Chadha, CEO, Tirun.

Modern Luxury Meets Value

Chadha emphasizes the ship's transformation into a design-led, modern luxury experience. Addressing price perceptions, he notes that cruising offers exceptional value, stating, "We're about 30% cheaper than comparable resort holidays," making it a compelling alternative for Indian vacationers.

Tailored for Indian Families

Localization remains a key priority. From providing Indian cuisine and hospitality to designing experiences for multi-generational travel, the brand ensures comfort amidst luxury. "Imagine cruising in Alaska and being served Indian food by an Indian crew member! That matters," highlights Chadha.

With a focus on digital engagement and regional outreach, the brand is seeing strong momentum from tier-two and tier-three cities, aiming to excite travellers rather than just educate them.